Yiwu Japan Pavilion Grand Opening: Paving the Way for a New Chapter in China-Japan Cross-Border Trade

On 2024 8, the Yiwu Japan National Pavilion, a physical showroom jointly established by Aucfan Group and Yiwu Mall Group, officially opened, marking a new chapter in China-Japan cross-border trade. The opening ceremony was attended by Shuichi Takeyoshi, Chairman of Aucfan Co., Ltd.; Akira Ishimaru, Executive Director and Head of the International Division; Yang Yang, Deputy General Manager of Zhejiang China Commodities City Group; Fang Hua, Deputy General Manager of Yiwu Commodities City Overseas Investment Development Co., Ltd.; and Ryusei Fujisaki, Chairman of Aucfan (Hainan) Network Technology Co., Ltd.

Aucfan Group has always been committed to promoting international trade and exchange. This collaboration with Yiwu International Trade City Group marks a significant milestone. Yiwu, known as the "World's Supermarket," maintains business ties with over 233 countries and regions. Each year, more than 56 overseas buyers visit Yiwu for sourcing, while over 2 buyers from 100 countries and regions settle there permanently. Through the Yiwu Japan National Pavilion, we will bring high-quality Japanese products to Chinese consumers, making it easier for them to discover and experience Japan's diverse offerings. Simultaneously, the pavilion serves as a solid bridge for Japanese enterprises to expand into the Chinese market, fostering deeper trade and cultural exchanges between China and Japan.

At the opening ceremony, Wu Yongxiu, Chairman of Aucfan Group, delivered a keynote address. He stated that Aucfan Group conducts global trade across four core axes: "Japan to China," "China to Japan," "Online," and "Offline." In 5 this year, as part of the "China to Japan + Offline" initiative, Aucfan partnered with Yiwu International Trade City Group to launch the "Yiwu Selection Tokyo Showroom" in Tokyo, Japan, enabling Japanese buyers to procure Yiwu products directly in Tokyo. The Yiwu Japan National Pavilion established in this event serves as the "Japan to China + Offline" initiative. Through the NETSEA CHINA platform, it allows Chinese buyers to order Japanese products online and facilitates seamless transactions.

Chairman Wu Yongxiu is confident that these initiatives will strengthen B2B wholesale distribution and enhance trade exchanges between China and Japan. With support from all parties, Aokfan Group will deepen its collaboration with Zhejiang China Small Commodity City Group, expanding not only in China and Japan but globally to deliver high-quality, innovative products and services to consumers.

Inside the Japan Pavilion in Yiwu, you'll find a diverse collection of products that blend practicality with creativity. Innovation is a hallmark of Japanese goods; suppliers seamlessly integrate advanced technology into everyday life, delivering novel solutions that solve real problems and enhance convenience. Practicality is another key driver of their popularity—designed to meet actual needs, these products offer comprehensive functionality and ease of use across categories from beauty and skincare to home essentials, enriching both daily routines and work for consumers. These high-quality, thoughtfully designed, innovative, and practical Japanese items bring Chinese shoppers a fresh retail experience and expanded lifestyle choices.

Niteasy has partnered with numerous top-tier Japanese suppliers, offering hundreds of well-known Japanese brands. Wholesale buyers and individual consumers can easily purchase exhibition items directly from the Niteasy platform. Tailored to China's local shopping habits, we also launched a WeChat Mini Program that lets users browse products in the Yiwu Japan National Pavilion anytime, anywhere. With just one tap, shoppers can order their favorite items. The Mini Program supports multiple secure payment methods, ensuring a safe and comprehensive shopping experience.

Aucfan Group and Yiwu Market Group will leverage their respective strengths: combining Yiwu China Commodity City's diverse, high-demand product traffic and multi-faceted trade services with Aucfan Group's robust local operations team and online resources. This collaboration enables mutual complementarity, shared success, and greater value creation. Through this partnership, Aucfan Group can rapidly introduce Japan's premium products to markets across China and beyond. Additionally, the establishment of the Yiwu Japan National Pavilion injects new vitality and international appeal into Yiwu China Commodity City. Both parties will deepen cooperation in logistics distribution and marketing, jointly building an efficient and convenient product circulation system to achieve mutual benefit and win-win outcomes.

The opening of the Yiwu Japan National Pavilion marks a significant breakthrough for Aucfan Group in cross-border trade. It provides a new platform for showcasing and selling Japanese products in China while offering Chinese consumers more diverse shopping options. By leveraging the synergy between the Naitexi platform and WeChat Mini Programs, we have seamlessly integrated online and offline sales channels to streamline product distribution and enhance convenience. From a broader perspective, the establishment of this pavilion actively promotes balanced Sino-Japanese trade growth and strengthens cultural exchange and integration. As a symbol of deepening commercial cooperation between China and Japan, it serves as a valuable model for future international collaboration across various sectors. This initiative will help advance Sino-Japanese business partnerships toward a healthier, more diverse, and deeper trajectory, playing a unique and vital role in shaping the bilateral trade landscape.